John Andrew

John Andrew

Business Analyst: Role and How to Pursue This Career

Business analysts play an integral role in organizations by bridging the gap between business stakeholders and technical teams. Their specialized skills in understanding systems, gathering requirements, analyzing data, and optimizing processes drive better decision making and solutions. If you enjoy…

How to Start Investing as a Teenager

Investing can seem intimidating, especially if you’re just starting out as a teenager. However, developing smart investing habits early on can set you up for financial success down the road. Here’s a beginner’s guide to investing to help teens take…

7 Marketing Basics SMEs Need to Remember

Many SMEs fail to give sufficient importance to their marketing efforts, especially when the business is running smoothly and revenue is achieving targets. Sometimes, it’s only when profits start falling and regular customers aren’t returning that business owners begin looking…

6 Tips For Using LinkedIn As A Marketing Tool

If you still think LinkedIn is just a job board, you’d better get with the program. In recent years, this business-oriented social media platform has become the domain of B2B operators building a strong brand presence and utilising the platform as…